If your sales cadence is going to include phone calls, then you should be prepared to also leave voice messages. Why do we recommend this? Because 66% of executives say they are likely to respond to a voicemail.
Then why do only 20% of callers sent to voicemail actually leave a voice message? We believe it is due to a lack of preparation and clear message.
Those are just two things Playbooks can help with. Watch the video below to get some voicemail suggestions and strategies.
Check out this interesting Inforgraphic on the Evolution of Business Communications.
