If your sales cadence is going to include phone calls, then you should be prepared to also leave voice messages. Why do we recommend this? Because 66% of executives say they are likely to respond to a voicemail.
Then why do only 20% of callers sent to voicemail actually leave a voice message? We believe it is due to a lack of preparation and clear message.
Those are just two things Playbooks can help with. Watch the video below to get some voicemail suggestions and strategies.